Divine Inspiration.

The most powerful tool at a brand’s disposal is language. The Bible knew it (and look where it took them). The Alchemist taught it. The brands who understand it reap the rewards.

This is what inspired the birth of The Muses, the verbal design and copywriting consultancy on a mission to make brand language divine.

The mind behind The Muses is Sarah Coffey, a writer obsessed with the magic of intentional language, and an unwavering belief in the power of stories that speak with true soul.

Following a rewarding career at creative agencies such as The Tenth Man, The Public House and M&C Saatchi, in September 2024 Sarah summoned the courage to take the leap into the unknown. She’s endlessly inspired by music, literature, film, popular culture, mythology, theatre, history, art, psychology and a revolving door of ever-changing podcasts. Bringing these influences to the page and combining them with her rich experience means that, to put it bluntly, she can write the absolute hell out of most things that come her way.

For brands, that means film scripts, radio scripts, websites, articles, short and long-form series, strategic positioning, event activations, books (more books please).

For production, that’s creating and overseeing narrative, film scripts, audio and podcasts, from the very beginning to the very end of the process.

For agencies, moonlighting as a creative with a copy specialism is definitely within her dreamily moonlit wheelhouse.

For bespoke projects, the door to the divine is always open - the more left of centre the better, so let’s hear it. After all, The Muses are excellent listeners…