Reinventing the reel for the launch of Reinvention Summit 2025.

Change is the only constant in life.

So said Heraclitus, Greek philosopher and brother from another ancient mother.

The Muses tend to agree. So it was fitting that the very first call on Day One resulted in a brief for a launch film for a new event that would blow the doors off everything that came before it. The Reinvention Summit was the culmination of thousands and thousands of hours of work between three global powerhouses of change - Nineyards, Dr. Nadya Zhexembayeva and Aidan McCullen. As Day One briefs go, it was an absolute coup.

Writing the launch film with guidance from this all-star team where everyone is at the top of their game was illuminating, exhilarating and an absolute tonic. Featuring the phenomenal vocal talent of Owen Roe, Ireland's answer to Logan Roy, was the cherry of gravitas on top.