Spilling the Bewley’s tea with the gals from My Therapist Ghosted Me.

Don’t you just hate when you’re listening to a podcast and the ads are at best, unconsidered and at worst, terrible?

I certainly do.

Which is why one of the great ambitions The Muses has is to bring podcast ads into the light and make them work brilliantly for both client and podcast host.

Case in point - this festive feature for My Therapist Ghosted Me. Bewley’s had secured ad space to pull focus onto their fabulous Christmas campaign, but needed a script for Joanne and Vogue. With a little research, this script came to life in an afternoon, and tickled the ears and fancies of many a listener to Ireland’s top podcast.

Going Native

Weaving your message into the podcast host’s natural narrative is a no-brainer. Here Joanne and Vogue have the hot chats about Bewley’s Christmas campaign here.

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