Back to Nature for The World’s Wildest Coffee.
High up in the hills of Honduras grows a coffee that’s moving the dial on what’s possible for the future.
It’s coffee that works with Nature, actively rewilding tropical forests and turning coffee farming from a climate problem into a climate solution. This is Subirana coffee, and it’s brought to us by Bewley’s, but before they could hit the shelves running, they needed positioning, a brand story and engaging creative to help tell it.
Truly the dream brief for a lifelong rainforest superfan (specific but true).
The Narrative Positioning
Working side-by-side with Ash from All About Folk, we landed on a strategic narrative of The World’s Wildest Coffee, bringing together themes of ethical consumption, sustainability and the simple fact that people really, really love coffee.
Especially when it Repairs, Restores and Rewilds.
The Film
Getting the story of The World’s Wildest Coffee out into the wild came next.
I teamed up with my Play Area pals to create a visual world that came to life through film and design in a colourful and organic way, inspired by the rainforests of Honduras and the joyous street art and cultural heritage. Nods to hand-cut collage subtly underpinned the story of humanity at the heart of Subirana.
And much as I love a voiceover, this piece had to live without sound as it was being used at point of sale as well as on digital and social. And as it turned out, telling the story in as few words as possible with text on screen while still getting the spirit across was a vibe.